Medical Podcasting

Reaching A New Audience Through An Homage To Old Media

From FDR’s fireside chats to musical performances and comedy shows, radio used to be THE way to reach an audience before television and the internet took over. Today, increasing numbers of people from all demographics are relying on their ears again, listening to podcasts for everything from entertainment and news, to personal and professional development.

What’s a podcast?

Think of a podcast as a radio broadcast that you can listen to anywhere and anytime you want on your computer, mobile device or even your car’s media center.

Advantages Of Podcasts

The mobile nature of podcasts allows people to tune in whenever they have the time or the inclination to do so, unlike radio which can only be utilized at the specific broadcast time on a specific station.

Podcasts are perfect for reaching niche audiences, as they don’t require the large audience of a radio broadcast that is paid for solely by advertising sponsors.

How Humanus Marketing Can Help You Get Into The Podcast Game

Podcasting is a perfect medium for medical professionals and clinic operators as it allows your humanity to shine in the spotlight. There are no time limits on podcasts, allowing you to take the time to create a real connection with your audience, which may include prospective patients, their family members, or peers you seek to influence.

As patients research the medical issues that important to them and consider their provider options, they can invite you into their lives via podcast and provide an opportunity for you to make a lasting impression.

We partner with Pressor Productions, a group that provides custom, continuing medical education and other medical-oriented podcasting services for individuals, groups, clinics, hospitals, and health organizations. They have proven themselves in this space and I look forward to working with them to help you thrive in the podcast world.

Examples of past podcasts include:

  • The challenges of Healthcare Administration
  • Common OB/GYN complaints and management seen in Primary Care
  • Update in Assisted Reproductive Technologies (ART)
  • Recognizing and treating vascular disease
  • Pediatric neck masses
  • Approach to acute kidney injury

Ready to learn more? Contact us today to schedule your initial consultation. We look forward to hearing from you!

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TESTIMONIALS

"Let Kristina know where you want to be and she will get you there. Kristina's energy and focus were impressive. She was tireless about accomplishing goals within very tight timelines while connecting with staff and engaging them to align with organizational objectives. She is able to address conflict effectively and efficiently. She has access to a wide spectrum of resources to meet client needs and was able to address a range of issues including marketing, workflow, HR, office space redesign, and construction."

Tim Quesnell, Partner, Healthcare Management Resources 

"Kristina brings a unique blend of positive enthusiasm, most-current marketing knowledge, higher level connection awareness, and a drive for results that nearly guarantees an incredible result. She is able to simultaneously absorb what her clients are thinking, feeling, and needing, while analyzing at a much higher level what can be generated to deliver solutions well beyond what the recipient even knew they needed."

Allan Cotrone, Vice-President Enrollement - University of St. Thomas 

"Kristina has been instrumental in assisting our medical group with a complete redesign of our website. Additionally, she has been key helping us to develop a succinct, cost-effective marketing plan specific to our highly specialized medical sub-specialty. She interacts well with me as well as our physicians, resulting in a positive, collaborative business relationship."

Kenneth Agustin Palattao, Chief Operating Officer at Center for Reproductive Medicine & Advanced Reproductive Technologies

"In a competitive industry some people are easy to work with and others have talent. It is rare that you come across someone with both. From our first project together, working with Kristina Hansen has been an incredible experience. She is a powerhouse of knowledge, energy and positivity. Her experience in the business and her desire to always improve makes her a strong asset to any team. The moment I met her, I saw the “win” in her, and I know you will too. She is a fighter in every area of her life and expects only the best from the beginning of her day to the end. Collaborating with her means having someone on the front lines seeing the potential of every project. Kristina is everything you are looking for."

Theresa Hertling, Co-Owner @ Dravallo

"Kristina was an absolute joy to work with on revamping our fertility clinic's website. She provided on target design options that were not overwhelming and yet left room for my input to modify and tweak along the way. Her response times were unheard of swift! She always provided openness and a willingness to work with my ideas and was not shy to push-back (appropriately!) when needed. In the end the collaboration led to a terrific website for our clinic that is still fresh and user friendly. Everyone loves it and it's a testament to Kristina's leadership and talents!"

Dan Lebovic, Reproductive Endocrinologist/Fertility Specialist at Center for Reproductive Medicine 

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