Public Relations & Communications

Your Virtual Reputation Can Cost You Real Money

Customer reviews on platforms such as Google and Facebook have gone from a fresh novelty to a real concern for businesses and service providers in all segments of the economy. People look to the real experiences of past customers to get a sense for what to expect and determine whether someone is worth doing business with.

Positive reviews can bolster your reputation and paint a clear picture of the wonderful care you are providing to the people of your community. Negative reviews can also tarnish your image, leading to a negative perception of your work and your business. My team at Humanus Marketing can help make the former a reality.

Don’t Forget Print

In addition to providing print marketing services, my team uses print media as a public relations vehicle. This includes managing and maintaining physician rating services and physician’s awards such as MSP Magazine “Top Docs”, and Minnesota Monthly “Best Docs”.

Change Management

Things like office relocations and physician retirements don’t just affect your operation; they affect your customers too. I can assist you with communicating changes with confidence – honoring the past while being forward thinking about how to best care for your patients as you move to a future of growing your practice.

TESTIMONIALS

"Let Kristina know where you want to be and she will get you there. Kristina's energy and focus were impressive. She was tireless about accomplishing goals within very tight timelines while connecting with staff and engaging them to align with organizational objectives. She is able to address conflict effectively and efficiently. She has access to a wide spectrum of resources to meet client needs and was able to address a range of issues including marketing, workflow, HR, office space redesign, and construction."

Tim Quesnell, Partner, Healthcare Management Resources 

"Kristina brings a unique blend of positive enthusiasm, most-current marketing knowledge, higher level connection awareness, and a drive for results that nearly guarantees an incredible result. She is able to simultaneously absorb what her clients are thinking, feeling, and needing, while analyzing at a much higher level what can be generated to deliver solutions well beyond what the recipient even knew they needed."

Allan Cotrone, Vice-President Enrollement - University of St. Thomas 

"Kristina has been instrumental in assisting our medical group with a complete redesign of our website. Additionally, she has been key helping us to develop a succinct, cost-effective marketing plan specific to our highly specialized medical sub-specialty. She interacts well with me as well as our physicians, resulting in a positive, collaborative business relationship."

Kenneth Agustin Palattao, Chief Operating Officer at Center for Reproductive Medicine & Advanced Reproductive Technologies

"In a competitive industry some people are easy to work with and others have talent. It is rare that you come across someone with both. From our first project together, working with Kristina Hansen has been an incredible experience. She is a powerhouse of knowledge, energy and positivity. Her experience in the business and her desire to always improve makes her a strong asset to any team. The moment I met her, I saw the “win” in her, and I know you will too. She is a fighter in every area of her life and expects only the best from the beginning of her day to the end. Collaborating with her means having someone on the front lines seeing the potential of every project. Kristina is everything you are looking for."

Theresa Hertling, Co-Owner @ Dravallo

"Kristina was an absolute joy to work with on revamping our fertility clinic's website. She provided on target design options that were not overwhelming and yet left room for my input to modify and tweak along the way. Her response times were unheard of swift! She always provided openness and a willingness to work with my ideas and was not shy to push-back (appropriately!) when needed. In the end the collaboration led to a terrific website for our clinic that is still fresh and user friendly. Everyone loves it and it's a testament to Kristina's leadership and talents!"

Dan Lebovic, Reproductive Endocrinologist/Fertility Specialist at Center for Reproductive Medicine 

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