Strategy

Turning Your Good Intentions Into Good Patient-Provider Relationships

You could be the greatest doctor, administrator, or health care executive in the world but it won’t help you grow your operation unless you are able to reach the patients that drive your growth.

Likewise, a marketer can have wonderful ideas and the best intentions for helping a client grow a business, but it means nothing unless it is paired with an actionable strategy for making those good intentions a reality.

That’s where I come in at Humanus Marketing. I will take the time to learn about your practice and your goals and then create a strategy for achieving them. I handle all aspects of marketing strategy so you can focus on doing what you do best. At Humanus Marketing I offer integrated marketing strategies that bring together marketing components such as:

  • Brand Strategy
  • Content Strategy
  • Market Research
  • Digital Strategy
  • Social Media Strategy

I’m able to create a unique strategy for each and every client I work with due to my natural affinity for human connection. I will work with you to find the answers to these defining questions and then run with them:

  • What differentiates you from your contemporaries and competitors?
  • Who are your ideal patients?
  • What do your patients care about? What keeps them up at night?
  • How do your services help your patients solve their problems?
  • Why is your practice or organization the right choice?

I look forward to finding the answers to these questions and creating a detailed, customized strategy for achieving your marketing goals. Contact me today to set up our initial consultation.

TESTIMONIALS

"Let Kristina know where you want to be and she will get you there. Kristina's energy and focus were impressive. She was tireless about accomplishing goals within very tight timelines while connecting with staff and engaging them to align with organizational objectives. She is able to address conflict effectively and efficiently. She has access to a wide spectrum of resources to meet client needs and was able to address a range of issues including marketing, workflow, HR, office space redesign, and construction."

Tim Quesnell, Partner, Healthcare Management Resources 

"Kristina brings a unique blend of positive enthusiasm, most-current marketing knowledge, higher level connection awareness, and a drive for results that nearly guarantees an incredible result. She is able to simultaneously absorb what her clients are thinking, feeling, and needing, while analyzing at a much higher level what can be generated to deliver solutions well beyond what the recipient even knew they needed."

Allan Cotrone, Vice-President Enrollement - University of St. Thomas 

"Kristina has been instrumental in assisting our medical group with a complete redesign of our website. Additionally, she has been key helping us to develop a succinct, cost-effective marketing plan specific to our highly specialized medical sub-specialty. She interacts well with me as well as our physicians, resulting in a positive, collaborative business relationship."

Kenneth Agustin Palattao, Chief Operating Officer at Center for Reproductive Medicine & Advanced Reproductive Technologies

"In a competitive industry some people are easy to work with and others have talent. It is rare that you come across someone with both. From our first project together, working with Kristina Hansen has been an incredible experience. She is a powerhouse of knowledge, energy and positivity. Her experience in the business and her desire to always improve makes her a strong asset to any team. The moment I met her, I saw the “win” in her, and I know you will too. She is a fighter in every area of her life and expects only the best from the beginning of her day to the end. Collaborating with her means having someone on the front lines seeing the potential of every project. Kristina is everything you are looking for."

Theresa Hertling, Co-Owner @ Dravallo

"Kristina was an absolute joy to work with on revamping our fertility clinic's website. She provided on target design options that were not overwhelming and yet left room for my input to modify and tweak along the way. Her response times were unheard of swift! She always provided openness and a willingness to work with my ideas and was not shy to push-back (appropriately!) when needed. In the end the collaboration led to a terrific website for our clinic that is still fresh and user friendly. Everyone loves it and it's a testament to Kristina's leadership and talents!"

Dan Lebovic, Reproductive Endocrinologist/Fertility Specialist at Center for Reproductive Medicine 

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